Breaking Down The Jio Financials: An Unbiased View

An Overview of Jio Financials

Recently, Jio Financial became one of the most valued non-banking finance companies (NBFC) on the Indian Stock Exchange. Despite a lack of a current business model, Jio Financial spawned immense interest due to its potential in affecting the financial landscape in India. Let's understand its strategic position, its potential impact on competitors, and whether it's a wise investment.

Inside Jio's Business Model

Jio, a subgroup of Reliance, builds its businesses in four strategic steps:

  1. Capital Procurement: Collaboration with major global tech and finance players (think Facebook, Google, and BlackRock).
  2. Price Undercutting: Disruption of the market via lower prices, building a substantial consumer base. A prominent example is how Jio's low-cost telecom services took over the Indian market.
  3. Competition 'Assassination': Market domination by eliminating smaller players in the industry.
  4. Profitability Phase: After gaining a significant market share, prices are increased for profits.

This model exhibits versatility, applied to businesses from telecom to streaming services. Jio's planned entry into a multitude of financial services promises a similar disruptive potential.

Jio Financials' Potential Market

Jio Financial is speculated to target several key financial sectors:

  • Mutual funds: Jio is expected to offer mutual funds with low expense ratios to quickly grow its business.
  • Aggregator platform: Jio plans to become a one-stop platform for financial products similar to Paytm. Non-banking finance companies (NBFCs) like Jio Financial can operate as aggregator platforms due to a 2016 regulation change by the RBI.
  • Insurance: Jio is likely to sell insurance products via its aggregator platform.
  • Loan business: Jio will likely enter the consumer loan sector but won't directly compete against giants like Bajaj Finance.
  • UPI Integration: Jio Financials plans to include UPI transaction functionalities to its platform for increased user engagement.

The plan paints a clear picture — Jio Financials aims to be a comprehensive financial services platform in India.

Why Jio Financial Will Be Profitable?

There are three core reasons why Jio Financial will likely be exceptionally profitable:

  • Targeting the affluent market: Jio Financial aims to serve the higher-income Indian demographic, this segment is incredibly profitable.
  • Growing financialisation in India: Rising incomes and technological advancements are leading to increased use of financial products by Indians.
  • High return on invested capital (ROIC): Being a finance company, Jio Financial is expected to have one of the highest ROICs among all Reliance group enterprises.

Impact and Threat to Competitors

Jio Financial is poised to create upheavals in the financial services market. Expected to focus primarily on building an aggregator platform, rivals such as Paytm and CRED might feel the heat. However, consumer lending giants like Bajaj Finance are expected to be resilient to Jio Financial's entry.

Thus, the onset of Jio Financial's operations might pressure and reshape the market. Investors should keep an eye on its progress before deciding whether to make an investment move.

Time to Invest?

Considering the current market fluctuations affecting Jio Financial stock, it's advisable to wait for price discovery to settle. However, potential long-term investors could start initiating their positions. The calculated risks involve an essential factor known as the 'conglomerate risk,' which essentially relates to how profits generated by Jio Financial may not be directly reflected in its stock due to the conglomerate nature of the Reliance group.


In conclusion, Jio Financial is a promising entrant in the Indian financial market. Its potential threat to its competitors and promising profitability prospects make it worthy of an investor’s attention.