The Future of the Creator Economy and User Safety on Social Platforms with Facebook VP
The creator economy is taking the world by storm. But what does this mean for the average user and small business owner maneuvering through platforms like Facebook or Instagram? Rajamani, a successful content creator, sat down with Sandhya D Natan, Vice President of Meta India to discuss this and more. The following are the highlights of their conversation.
The Creator Economy: Is It Here to Stay?
From micro to mega, creators expanding their reach continues to be a clear trend on platforms like Facebook and Instagram. And Sandhya does believe this trend is here to stay. Sandhya pointed out the potential for platform growth, given the rapid pace at which internet usage is increasing in India. As users, either individuals or businesses, continue to find a value in these platforms, their growth is inevitable.
A key tip that Sandhya shared, especially if you're creator looking to expand, is to keep iterating and testing, just like businesses do. This ensures you stay innovative and are able to keep up with the fast-changing landscape of these platforms.
In a stat that truly underlines the potential of these platforms, during the ICC Women's World Cup, there were a billion real places tagged with the event's hashtag, just in India!
User Security and Safety in the Digital Space
Safety and security of users is a significant concern in today's digital world, and Facebook has multiple measures in place to ensure that. Key safety features on Facebook's platforms include encryption for private messages, the ability to report or block a business or user, and AI-based systems that tackle harmful content.
Providing an example, Sandhya mentioned that just in India, Facebook blocked 7.5 million accounts in a single month due to violations of their guidelines. Users too have to be vigilant and careful while interacting with businesses or individuals to ensure their own safety.
Moving The Business Needle with WhatsApp
Looking at businesses, there is an incredible ROI to be gained from leveraging Facebook's services, particularly WhatsApp. Offering a seamless and familiar platform for interaction, WhatsApp can significantly aid in acquisition, customer service, and even in upselling. Also, as data consumption in India goes up, and new users come online, businesses can expect to see increased reach and growth via this platform.
Facebook's Role in Business Growth
Sandhya highlighted the focus of Facebook and its platforms in aiding businesses, irrespective of their size. Alongside creators, they too have a significant role in making the platforms what they are. For businesses to succeed on platforms like Facebook or Instagram, it's important to keep testing and iterating. Equally essential is providing a good user experience, from the initial ad itself to the final purchase or service.
A key Facebook feature well-worth leveraging is Advantage Plus. This AI-enhanced suite can majorly aid businesses in improving their returns from ad campaigns.
tl;dr - The 3 Key Takeaways
- An upward trajectory in the creator economy trend.
- Safety and user security is a top priority on platforms like Facebook and Instagram.
- WhatsApp, Instagram, and Facebook offer incredible ROI for small businesses.
Framework For Users and Businesses
Hoping to find success in the digital space? Here are three tips:
- Keep testing and iterating. Embrace change!
- Security should always be a top concern. Utilize the safety measures offered by platforms.
- Leverage features like Advantage Plus for better returns on your ads.